Ans: Search engine optimization refers to techniques used to achieve high rankings in search results of search engines for keywords and phrases that are appropriate to a website's content and purpose.

Ans: "93% of global consumers use the search engines to find and access websites. " - Forester Research.

Search engines are extremely important for any online business, as the major part of the Internet population use them to find a new product or a service. So, your website has to be listed in the search engine results. Banner driven traffic model is no longer effective nor capable of producing desirable results for most of websites. When it comes to ROI (return on investment), search engine optimization campaigns present the most viable long term solutions by delivering fresh, targeted traffic to your website. Simply by getting your website listed in the search engines is not enough to attract traffic and generate sales. A listing alone does not assure you will receive any new visitors to your website and it is just ineffective if you do not appear within the first 30 matches of the search results. Your website must achieve higher Search Engine Ranks for your customers to be able to find your site.

Ans: Less then 2% of all Websites are properly coded for optimal Search Engine indexing. Yet, more than 90% of visitors arriving at a website do so from the search engines. If your site is NOT in the top of the major search engines or directories results, then each day you are losing thousands of potential customers. It’s about time you get that valuable investment bringing results.

Ans: Scoring well with the major search engines is one of the most cost effective methods of directing web traffic to your web site. If you want to promote your website successfully, you must know how to get the best possible ranking on the most popular search engines. Looks don't matter if your website is not optimized.

Ans: Try this test for yourself. Pretend to be one of your potential customers and try to find your product or service using one of the major search engines. Does your site get found? Are hundreds of your competitors listed before yours? Is your website listed way down the list?

Q6: There are a lot of companies out there that will submit my site to 1000 search engines for very little money. Why would I pay you to submit my site to 15-20 search engines?

Ans: 95% of search engine traffic comes from these major 15-20 top engines. You are better off focusing on the engines that will yield the most results. Ranking well on these engines involves customizing pages to rank well for specific engines on specific phrases.

Ans: Normally, you should refrain from using such services as providers offering these schemes use automatic submission software's/programs to submit your site. Many search engines consider this to be SPAM, and could actually penalize your website ranking. More over, close to 90% of web searches originate in top 20 search engines.

If you think that just submitting your website to the secondary search engines and a few major search engines through some program/software will bring them flocking to your website then think again! Submitting is not enough! Even registering with hundreds of search engines may not bring the traffic that you expected. We have mentioned above the Top Search engines that bring have over 90% of the total Internet traffic.

Ans: A great deal of people say this. This problem has many sources. Sites that contain heavy JavaScript, are designed with frames, have Flash intros or Flash pages, or sites with dynamic URL's are typically poorly indexed online, if indexed at all. Another reason for low, pre-qualified traffic is poor or no selection of key phrases for a site. For example, an investment banker writing a thesis on the likelihood of a depression may want to come up under the term 'depression' on the search engines. But research of key phrases would reveal that most people searching the word 'depression', are searching for information about the psychological kind and not the monetary kind. You have to understand how people are searching and then place yourself in those areas through search engine optimization.

Ans: Almost all websites are designed to graphically appeal to the consumer within the constraints imposed by technology and bandwidth. Few websites are designed from the outset to be Search Engine friendly.

Factors that need to be examined when developing web sites to take advantage of search traffic include:

• Accessibility of the site to search engines
• Navigation structure of the site to allow deep indexing
• Meta data to provide description of page content
• Targeted body text to increase site relevance
• Incoming and out going links to provide better link relevance

In the perfect world a well designed site would allow search engines to browse its entire content adding every page to its large library of possible search results. The site would never be more than two or three levels deep at the most - all data 2 clicks away from the home page.